Branding
Show them who you really are
Create an instantly recognisable, unique visual identity that tells your customers who you are and leaves a lasting impression.
Expertly executed brands that make an impact.
We build brands that move customers into action and bring you closer to your business goals.
Branding workflow.
An example timeline of brand strategy through to visual identity.
Questionnaires
3 Weeks
To begin we will send out stakeholder questionnaires to gather independent thoughts of all the key stakeholders. These questionnaires will help us fully immerse ourselves in the internal perspective of where the brand is at, and where stakeholders think it should be moving forwards.
Work involved
Questionnaires Analysis
Research & Immersion
Competitor Analysis
Industry Analysis
Kick Off Meeting Prep
Brand Workshop
3 Hours
We will then host a 2 to 3 hour video call workshop where we will present our findings from the stakeholder questionnaires and initial research, and then explore themes on current and potential brand positioning, unique selling points, personality and identity.
Work involved
Video Call Workshop
Miro Board
Meeting Notes & Playback
Brand Strategy
2 Weeks
Using all the collected insights, we'll develop a differentiated and cohesive brand position. This will include the 'Big Idea' as the running essence of the brand, uncover your USPs and manifesto, plus your mission, vision and values. We will initially present a selection of positioning concepts back to the key stakeholders.
Work involved
Brand Strategy & Big Idea
Brand Manifesto
Vision & Mission
Brand Values
Tone of Voice
2 Weeks
We will also start working on the brand voice and story, concentrating on the brand personality, brand voice pillars to adhere to, vocabulary and application guides. Both the strategy and tone of voice will be added to the online brand guidelines.
Work involved
Tone of Voice Pillars
Brand Personality
Glossary & Vocabulary
Verbal Guidelines
How-to Writing Guides
Logo & Icon Design
2 Weeks
Whether we are evolving the logo to modernise, completely refreshing or starting from scratch, we will design logo and icon marks that have concept and reasoning behind them. Your logo will position you perfectly in the industry and give you a huge point of differentiation.
Work involved
Logo Design
Icon Design
Asset Folder Delivery
Visual Identity
3 Weeks
After the logo and icon design, we will move into wider identity concepts looking at colour palette, typography, layout style and brand visuals/graphics across three different concept routes. These will be put into a document for us to present to the key stakeholders and begin to develop a chosen route further.
Work involved
Typography
Colour Palette
Layout Styles
Brand Visuals
Imagery Usage
Brand Guidelines
1 Week
The brand positioning, tone of voice, and brand identity we produce will be made into an online brand guidelines document. This can be kept updated easily, and will have assets to download in the relevant places. This will be your guide moving forwards on how to apply the new identity and keep it consistent.
Work involved
Visual Guidelines
Layout Guidelines
Touchpoint Examples
Asset Folder Delivery